Search engine optimization is where you optimize your website so it performs as effectively as possible in the search engines. This is simply done in two ways, by optimizing your own website, for instance by having a search engine friendly layout, and also by optimizing your website’s content so it is search engine friendly. Then you also optimize your website by getting other websites to link to your website, the quality and quantity of links play a huge role in ranking in the search engines.
Search engine optimization is very simple when put in basic terms, but it is actually a very complicated process, a process that can take years to fully master and it involves techniques that take large amounts of experience to follow and understand.
Do not be put off by search engine optimization though, it is possibly one of the most important aspects of being successful online. The majority of online users use search engines to find things, this is simply the norm and it is unlikely to change any time soon. Therefore if you can rank highly in the search engines for one keyword or for a range of keywords that people regularly type in, then you will be able to gain a constant flow of free traffic.
That is the power of search engine optimization, you will be able to get huge amounts of organic traffic for free, you will be able to have a constant flow of quality traffic, which will obviously do no harm at all to your website’s profitability.
In terms of ways to get traffic to a site, search engine optimization is easily the best way, it means you get organic traffic which is absolutely free. You will benefit from the SEO service years after you paid for it. Unlike PPC (Pay Per Click) which is where you advertise your website, and pay every time someone visits your website through an advert, this is a great way to get lots of short term traffic but it is very expensive. Search engine optimization takes longer than PPC, which is immediate, but overall it costs far less and you get a lot more traffic from it in the long run.